Category Archives for marketing bus and coach companies

In times of chaos it is when good ideas emerge: My personal reflection

marketing bus and coach companies

We are in a moment of pure change that will not leave us indifferent and that will undoubtedly lead us to go through the well-known phases of a business crisis., which will be global.

1. The first phase: THE NEGATION

We have already or are going through, It's about denial of what's happening.. That is why we see many people who do not take the necessary preventive measures or who even continue to think that this is nothing..

2. The second phase: AWARENESS

When we become aware of the situation, It is that phase in which we enter a state of Shock. We realize the reality that we could be denying and the dimension of the new reality generates a state of Shock in us., that paralyzes us by not being able to control the situation.

3. The third phase: PARALYSIS

We enter paralysis by analysis and by being aware of everything that happens and by seeing the news that bombards us, We enter into a feeling of fear that blocks us and overwhelms us.. Fear is good because it alerts us that something is changing and that we should do something and what we need to do., It is trying to dance with fear so that it does not block us and trying to develop our best plan to emerge stronger from the situation..

4. The fourth phase: BLAME OTHERS

Blame third parties for this entire situation or understand that the situation is what it is and that it is time to take action by executing our plan to emerge stronger or the least harmed by the situation.. At this point I want to talk to you later to be able to help you with ideas that can be carried out..

5. The fifth phase: THE CALM

It is smart to reach this point with a plan that helps you in the most conscious way to make your best decisions in this not easy moment and begin to find opportunities where before you only saw a crisis.. It's a delicate moment, but it is clear that a good attitude with maximum responsibility will take us to a better path and that as a team, It's the best way to get it. In this phase you have to decide if you are going to do something or not do anything and not doing anything is also making a decision..

In our healthy bus book, in the page 67 We already mentioned a phrase by Albert Einstein “Insanity is doing the same thing.”, and again, hoping to get different results”.

What is clear, is that if the business scenario changes, We have to adapt quickly to the new scenario and this battle is won by those who are able to adapt the fastest..

I recently met a neighbor in the doorway who was in a wheelchair.. I asked him what had happened and he told me that he had had a stroke., that he has gone through very hard times and that the doctors and the AMP pickups. I asked him what pills those were to buy at the pharmacy and he answered:

“Claudia, las AMP pickups they mean ACTITUD MENTAL POSITIVE. “These pills have saved my life.”

I don't know you, But I've been wandering around talking to a client., director of a major bus company, about the current global situation caused by the coronavirus overnight and we reached the following conclusion:

It has taken us out of our comfort zone.
It has altered our days and our routine.
It has forced us to close our schools.
It has forced us to close our businesses.
It has forced us to be confined to our homes.

The coronavirus has forced you to stop your buses and right now your company, like all companies in Spain, we are worried about our families, by our clients, by our team, for the future of our business, …

The coronavirus is a direct attack on people's lives, to social welfare, to mobility and the global economy. It's CHAOS! It is a GLOBAL problem! However, coronavirus is temporary, in fact, talking with scientific friends, his days are numbered, but it's going to leave a mark on usin our habits, in the way we do things and in the way we move. With which, I invite you to let's take a lot of AMP pills. I assure you, that the more we take, better, since they are cheap, Its effects are powerful and there are no contraindications..

Shall we start from NOW?

Transportation is the main protagonist in this crisis, helping to ensure that an entire country with its entire population is not left without essential supplies and guaranteeing minimum passenger services.. They deserve a BIG APPLAUSE for their GREAT HELP!!.

Keep in mind, ON THE ONE HAND passengers want to travel safely. Now they are more aware than ever, there is a general air of concern and they have become super demanding.ON THE OTHER HAND the transport of passengers and goods continues to beVITAL for all citizens, for the economy and for the environment.

Transportation is theENGINE OF THE CURRENT ECONOMY TRANSFORMING MOBILITY INTO WEALTH AND ABUNDANCE. ROAD TRANSPORTATION MOVES LIVES, ABOUT LIVES, BRINGS GOODS TO people, leaving a mark on people's lives.

with which, from the observatory that we have created at JMB so that together we can overcome this current situation. I fully trust that you and your mobility company, you will be thePROTAGONISTS of this new stage in which together we will be stronger.

We have reflected and we would love for you to join this list of possible ideas to overcome this new situation..

7 IDEAS FOR YOUR PLAN

TRANSMITS SECURITY AND TRUST:

It is evident that this crisis is going to leave a mark that will be difficult for travelers to forget and has to do with the psychosis created by the Corona contagion. That is why we can already foresee that we have to anticipate, transmitting maximum security and confidence to our travelers.. The people who get on your bus, They have to know all the actions that your company takes so that they travel safely.

YOUR CUSTOMER HAS TO KNOW that your company is 500% committed to your comfort and safety. for that, YOUR CUSTOMER HAS TO KNOW EVERYTHING ABOUT YOUR BUSES:

CLEANING procedures inside your buses.
The DISINFECTION procedures of your buses.
CLEANING procedures outside.
MAINTENANCE procedures for your fleet.
Your company's ENVIRONMENTAL procedures.
Your QUALITY CERTIFICATES and explain to your clients, what they mean.

COMMUNICATION, COMMUNICATION, COMMUNICATE in all aspects:

In the way you make your offers.
In the way you respond to your emails.
In the image of your buses.
In the uniform of your drivers.
In your drivers' greetings to travelers.
In the way you answer the phone.
In the way you solve problems.

2. PREPARE YOUR DIGITAL MARKETING PLAN WITH A POWERFUL CONTENT PLAN TO MAKE YOUR CUSTOMER FALL IN LOVE

Social networks, web, email marketing, etc… you have a huge range of easy communication, most of them are free and will help your company reach your customers quickly and effectively. It is in moments of crisis when we leave our comfort zone and we have to look for new opportunities that we know work in our sector and in other sectors.. Without a doubt, the world of digital marketing is here to stay and it is time to adapt to new ways of communicating and connecting with our customers..

PUT YOUR MARKETING PLAN INTO ACTION IMMEDIATELY. Start EDUCATION your client with simple actions, step by step effectively.

3. TRANSFER TO YOUR TEAM, DRIVERS, MECHANICAL, COLLABORATORS, ET

The actions that you have defined in your marketing plan so that there is global coherence between what you want to do and what is done.

4. GAIN LOYALTY TO YOUR CUSTOMERS.

It is in less easy times that we realize and value the loyalty of our customers.. Just like big companies, you can have your own loyalty system, points card, discount vouchers, your own customer club, …helps you feel part of your family.

5. INNOVA

in little things, actions… Innovation is an art that costs most of the time, very little. You can innovate in the way of booking trips with you, in the way you receive your passengers, in the way you can retain them, in the way you can communicate with your client, in creating a different user experience, listening to the new needs of your clients, modeling other sectors like yours, …

6. MAKE THE DIFFERENCE

Por that your company is unique. Work on your unique value proposition (PUV). We are not all the same, Each of us has a proposition or several value propositions that make us unique and different.. The commitment to quality, service guarantee, our commitment, our way of serving. Many times I already have the values that make me different, but we do not communicate them to our clients.

7. COMMIT TO CONTINUOUS IMPROVEMENT

In every area of your company, These are times of changes and improvements to adapt to the new situation..

My message is one of unity, reflection, preparation and action.

We must all be prepared and united for the new changes that are going to emerge..

You, at most PROTAGONIST OF MOBILITY in this new stage, You are the person most responsible for doing your bit for a better world..

We are going to make many AMP pickups because TOGETHER WE ARE GOING TO DO IT!

(Yes we can!)

At JMB we are proud of the work that all transporters do every day

Call us or send us a WhatsApp

+34 607 400 483

I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.

Claudia Araujo

Dtra. by Marketing JmbGrupo.com

ABC image on the experience of the client buses and coaches

marketing bus and coach companies

Discover the power of your image in your client #CustomerJourney

"A picture is worth a thousand words" and whoever says otherwise is wrong. your image, the one that rolls along with your vehicles on the road, It is the letter of presentation of your company: It doesn't just reflect your culture., your values and your colors, but also the quality of your services. Your image speaks for itself because everything communicates, everything sells, It is your social responsibility.

Shey Claudia Araujo, of jmbgrupo.com, and in this article I am going to talk to you about the power that your image exerts on the customer experience.

Your image is the final result of company culture. Everything is an internal process that goes from the inside out and is influenced by several factors.. Remember that everything you see generates a perception in your client, with which their experience with you as a company begins from the first moment they look for something that you offer.

Customer experience before meeting you and before getting on your bus:

The first contact. Here come factors that will directly influence the customer experience., like the ease of finding you (eg, If your company appears on the first page of Google), the usability of your page, the browsing experience, how quickly it finds your services, the time it takes to answer a call and the way you respond, etc.. If your experience in these first steps is not good, the client will not go to point B.

Your client's perception when they are already on the bus. In this case, what your clients will take into account will be factors such as the interior and exterior cleanliness of the bus or coach., the service you give them and how you serve them, punctuality, the attention of your drivers and how they are dressed, wifi quality, how do you resolve a complaint, etc..

Points A and B generate aspects that improve or damage your image.

Other internal points that also reflect and affect your image are the organization of your company., the willingness to contribute your grain of sand in protecting the environment, the fact that you ensure security, the training and well-being of your employees, that you maintain a relationship with your suppliers in which everyone wins, etc..

Depending on how customers perceive A points, B y C, they will have positive or negative feelings. And the person responsible for this perception is you: It is up to you to offer the best image of your business.

today, improve leadership capacity and have a clear mind to be able to set and achieve objectives, always seeking to do things the best possible, are your main challenges. That search, as you well know, It is a continuous learning. As you grow as a person, your organization also grows with you.

The image of your company is a strategic aspect. If we transfer this concept to the world of buses and coaches, We see that a good image can transmit positive feelings, for example joy, welfare, harmony, culture... These sensations begin with the perception of a clean bus, for the driver's uniform, for their treatment when welcoming travelers and for the cleanliness they perceive outside and inside the coach (and notice that I'm not talking about whether the bus is new or old). Actually, In those first moments, the traveler receives a global impression that is created from all the small details. So, If in those small aspects you offer a correct image, your client will value positively tu company.

The care of this image must be done responsibly and with a internal planning that is reflected on the outside. Have you heard that saying that our inside is projected on our outside?? The same thing happens with companies..

It is your responsibility, as a businessman, look after your employees and provide them with tools that help them in their tasks. When washing vehicles, Employees must know how to optimize available resources to get the most out of their work time and avoid unnecessary expenses. Además, If they are satisfied with their work, They will be your best letter of introduction, because the people who make up your company are your main pillar.

Start making a difference in all aspects now through the power of your image.

Count on us to guide you through the process: Call us or send us a WhatsApp message to the +34 607 400 483; You can also write to us through our web form. Contact us so that together we can see what and how we can help you..

Call us or send us a WhatsApp

+34 607 400 483

I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.

Claudia Araujo

Dtra. by Marketing JmbGrupo.com

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Washing buses and coaches: 10 steps to save water

marketing bus and coach companies

If you have buses, minibuses or coach, In this article you will find 10 Simple recommendations that will make your company save a lot of water in washing your vehicles.

The water, In addition to being an essential element for life, It is also to clean a bus or a coach. However, If you wash your vehicles with little criteria and without the right tools, You will be waste this scarce and wasting time and money.

Remember: If it's good for your company, It will be even better for you.

In my more than 20 Years of experience in the sector, I have had the opportunity to visit large and small businesses of bus and coaches, and, From what I have observed in them, I have created a decalogue to help you save water in washing your vehicles.

Take note:

1
Avoid cleaning an entire bus by hand. It has been shown that with this procedure hundreds of liters of water, a lot of time is lost and the environment is damaged. And let's not talk about the physical effort that requires and its consequences: fatigue, Labor casualties, fines, lack of motivation in the template, etc..
2
Avoid clarifying a bus with the water hose. The use of the hose is not recommended for washing or for the clarified. If you did, You would be making a serious mistake for the same reasons of the previous point.
3
Have everything at hand in the washing area. Both water intake and cleaning instruments must be at hand and under control. This way you will save unnecessary trips and waste of time by having to go looking for what you need at all times.
4
Use the right tool to stop wasting water. The use of the independent monobrush, either electric or autonomous, it is an invaluable help. The JMB single-brush is the only tool on the market that manages to wash a vehicle in 2 minutes with just 45 liters of water.
5
Develop a step-by-step cleaning process. Before moving on to the JMB single brush, it is convenient to clean those parts that the machine does not reach, such as wheels or hard-to-reach corners. This task should not take more than 5 minutes.
6
The washing area must always be clean and uncluttered.. Think about the possible accidents that you can cause if there are objects on the floor or if it is stained with grease, For example.
7
If you are a fan of soap, please, always use phosphate-free detergents that are biodegradable and that take care of the bodywork of your vehicle. Always ask for the technical and safety data sheet of the product. Think that the use of inappropriate soap can damage the paint of your vehicle and the environment. Despite this, my advice is to wash your bus or coach without soap.
8
In summer or when the weather is good, if you use soap, prevents it from drying out during the cleaning process. If you wash outside and the sun is very strong, don't use soap; if you consider it essential, wash and rinse half the vehicle first and, then, the other half.
9
Use a non-foaming soap. More foam is not going to make the bus cleaner, Well, this will depend on the properties of your soap and the dirt, not the foam.If you use a very concentrated soap or if you do not have the correct mixture indicated by the manufacturer, the only thing you will do is create an excess of foam that will be difficult to remove later. And this translates into a waste of water, of time and in more waste for the environment.
10
set somedefined quality standards and processes in relation to SAFETY, the ENVIRONMENT and QUALITY.

Begin as soon as possible to put into practice the advice of this decalogue, They will allow you to save a lot of water, time and money. If you like, You can print it and pass it to all those in charge of washing vehicles in your company.

Y, If your idea is to go further and implant a high performance washing system in your company,

Call us or send us a WhatsApp message to the +34 607 400 483; You can also write to us through our web form.

Call us or send us a WhatsApp

+34 607 400 483

I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.

Claudia Araujo

Dtra. by Marketing JmbGrupo.com