Discover the power of your image in your client #CustomerJourney
"A picture is worth a thousand words" and whoever says otherwise is wrong. your image, the one that rolls along with your vehicles on the road, It is the letter of presentation of your company: It doesn't just reflect your culture., your values and your colors, but also the quality of your services. Your image speaks for itself because everything communicates, everything sells, It is your social responsibility.
Shey Claudia Araujo, of jmbgrupo.com, and in this article I am going to talk to you about the power that your image exerts on the customer experience.
Your image is the final result of company culture. Everything is an internal process that goes from the inside out and is influenced by several factors.. Remember that everything you see generates a perception in your client, with which their experience with you as a company begins from the first moment they look for something that you offer.
Customer experience before meeting you and before getting on your bus:
The first contact. Here come factors that will directly influence the customer experience., like the ease of finding you (eg, If your company appears on the first page of Google), the usability of your page, the browsing experience, how quickly it finds your services, the time it takes to answer a call and the way you respond, etc.. If your experience in these first steps is not good, the client will not go to point B.
Your client's perception when they are already on the bus. In this case, what your clients will take into account will be factors such as the interior and exterior cleanliness of the bus or coach., the service you give them and how you serve them, punctuality, the attention of your drivers and how they are dressed, wifi quality, how do you resolve a complaint, etc..
Points A and B generate aspects that improve or damage your image.
Other internal points that also reflect and affect your image are the organization of your company., the willingness to contribute your grain of sand in protecting the environment, the fact that you ensure security, the training and well-being of your employees, that you maintain a relationship with your suppliers in which everyone wins, etc..
Depending on how customers perceive A points, B y C, they will have positive or negative feelings. And the person responsible for this perception is you: It is up to you to offer the best image of your business.
today, improve leadership capacity and have a clear mind to be able to set and achieve objectives, always seeking to do things the best possible, are your main challenges. That search, as you well know, It is a continuous learning. As you grow as a person, your organization also grows with you.
The image of your company is a strategic aspect. If we transfer this concept to the world of buses and coaches, We see that a good image can transmit positive feelings, for example joy, welfare, harmony, culture... These sensations begin with the perception of a clean bus, for the driver's uniform, for their treatment when welcoming travelers and for the cleanliness they perceive outside and inside the coach (and notice that I'm not talking about whether the bus is new or old). Actually, In those first moments, the traveler receives a global impression that is created from all the small details. So, If in those small aspects you offer a correct image, your client will value positively tu company.
The care of this image must be done responsibly and with a internal planning that is reflected on the outside. Have you heard that saying that our inside is projected on our outside?? The same thing happens with companies..
It is your responsibility, as a businessman, look after your employees and provide them with tools that help them in their tasks. When washing vehicles, Employees must know how to optimize available resources to get the most out of their work time and avoid unnecessary expenses. Además, If they are satisfied with their work, They will be your best letter of introduction, because the people who make up your company are your main pillar.
Start making a difference in all aspects now through the power of your image.
Count on us to guide you through the process: Call us or send us a WhatsApp message to the +34 607 400 483; You can also write to us through our web form. Contact us so that together we can see what and how we can help you..
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I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.
Claudia Araujo
Dtra. by Marketing JmbGrupo.com