We are in a moment of pure change that will not leave us indifferent and that will undoubtedly lead us to go through the well-known phases of a business crisis., which will be global.
1. The first phase: THE NEGATION
We have already or are going through, It's about denial of what's happening.. That is why we see many people who do not take the necessary preventive measures or who even continue to think that this is nothing..
2. The second phase: AWARENESS
When we become aware of the situation, It is that phase in which we enter a state of Shock. We realize the reality that we could be denying and the dimension of the new reality generates a state of Shock in us., that paralyzes us by not being able to control the situation.
3. The third phase: PARALYSIS
We enter paralysis by analysis and by being aware of everything that happens and by seeing the news that bombards us, We enter into a feeling of fear that blocks us and overwhelms us.. Fear is good because it alerts us that something is changing and that we should do something and what we need to do., It is trying to dance with fear so that it does not block us and trying to develop our best plan to emerge stronger from the situation..
4. The fourth phase: BLAME OTHERS
Blame third parties for this entire situation or understand that the situation is what it is and that it is time to take action by executing our plan to emerge stronger or the least harmed by the situation.. At this point I want to talk to you later to be able to help you with ideas that can be carried out..
5. The fifth phase: THE CALM
It is smart to reach this point with a plan that helps you in the most conscious way to make your best decisions in this not easy moment and begin to find opportunities where before you only saw a crisis.. It's a delicate moment, but it is clear that a good attitude with maximum responsibility will take us to a better path and that as a team, It's the best way to get it. In this phase you have to decide if you are going to do something or not do anything and not doing anything is also making a decision..
In our healthy bus book, in the page 67 We already mentioned a phrase by Albert Einstein “Insanity is doing the same thing.”, and again, hoping to get different results”.
What is clear, is that if the business scenario changes, We have to adapt quickly to the new scenario and this battle is won by those who are able to adapt the fastest..
I recently met a neighbor in the doorway who was in a wheelchair.. I asked him what had happened and he told me that he had had a stroke., that he has gone through very hard times and that the doctors and the AMP pickups. I asked him what pills those were to buy at the pharmacy and he answered:
“Claudia, las AMP pickups they mean ACTITUD MENTAL POSITIVE. “These pills have saved my life.”
I don't know you, But I've been wandering around talking to a client., director of a major bus company, about the current global situation caused by the coronavirus overnight and we reached the following conclusion:
The coronavirus has forced you to stop your buses and right now your company, like all companies in Spain, we are worried about our families, by our clients, by our team, for the future of our business, …
The coronavirus is a direct attack on people's lives, to social welfare, to mobility and the global economy. It's CHAOS! It is a GLOBAL problem! However, coronavirus is temporary, in fact, talking with scientific friends, his days are numbered, but it's going to leave a mark on usin our habits, in the way we do things and in the way we move. With which, I invite you to let's take a lot of AMP pills. I assure you, that the more we take, better, since they are cheap, Its effects are powerful and there are no contraindications..
Shall we start from NOW?
Transportation is the main protagonist in this crisis, helping to ensure that an entire country with its entire population is not left without essential supplies and guaranteeing minimum passenger services.. They deserve a BIG APPLAUSE for their GREAT HELP!!.
Keep in mind, ON THE ONE HAND passengers want to travel safely. Now they are more aware than ever, there is a general air of concern and they have become super demanding.ON THE OTHER HAND the transport of passengers and goods continues to beVITAL for all citizens, for the economy and for the environment.
Transportation is theENGINE OF THE CURRENT ECONOMY TRANSFORMING MOBILITY INTO WEALTH AND ABUNDANCE. ROAD TRANSPORTATION MOVES LIVES, ABOUT LIVES, BRINGS GOODS TO people, leaving a mark on people's lives.
with which, from the observatory that we have created at JMB so that together we can overcome this current situation. I fully trust that you and your mobility company, you will be thePROTAGONISTS of this new stage in which together we will be stronger.
We have reflected and we would love for you to join this list of possible ideas to overcome this new situation..
7 IDEAS FOR YOUR PLAN
TRANSMITS SECURITY AND TRUST:
It is evident that this crisis is going to leave a mark that will be difficult for travelers to forget and has to do with the psychosis created by the Corona contagion. That is why we can already foresee that we have to anticipate, transmitting maximum security and confidence to our travelers.. The people who get on your bus, They have to know all the actions that your company takes so that they travel safely.
YOUR CUSTOMER HAS TO KNOW that your company is 500% committed to your comfort and safety. for that, YOUR CUSTOMER HAS TO KNOW EVERYTHING ABOUT YOUR BUSES:
COMMUNICATION, COMMUNICATION, COMMUNICATE in all aspects:
2. PREPARE YOUR DIGITAL MARKETING PLAN WITH A POWERFUL CONTENT PLAN TO MAKE YOUR CUSTOMER FALL IN LOVE
Social networks, web, email marketing, etc… you have a huge range of easy communication, most of them are free and will help your company reach your customers quickly and effectively. It is in moments of crisis when we leave our comfort zone and we have to look for new opportunities that we know work in our sector and in other sectors.. Without a doubt, the world of digital marketing is here to stay and it is time to adapt to new ways of communicating and connecting with our customers..
PUT YOUR MARKETING PLAN INTO ACTION IMMEDIATELY. Start EDUCATION your client with simple actions, step by step effectively.
3. TRANSFER TO YOUR TEAM, DRIVERS, MECHANICAL, COLLABORATORS, ET
The actions that you have defined in your marketing plan so that there is global coherence between what you want to do and what is done.
4. GAIN LOYALTY TO YOUR CUSTOMERS.
It is in less easy times that we realize and value the loyalty of our customers.. Just like big companies, you can have your own loyalty system, points card, discount vouchers, your own customer club, …helps you feel part of your family.
5. INNOVA
in little things, actions… Innovation is an art that costs most of the time, very little. You can innovate in the way of booking trips with you, in the way you receive your passengers, in the way you can retain them, in the way you can communicate with your client, in creating a different user experience, listening to the new needs of your clients, modeling other sectors like yours, …
6. MAKE THE DIFFERENCE
Por that your company is unique. Work on your unique value proposition (PUV). We are not all the same, Each of us has a proposition or several value propositions that make us unique and different.. The commitment to quality, service guarantee, our commitment, our way of serving. Many times I already have the values that make me different, but we do not communicate them to our clients.
7. COMMIT TO CONTINUOUS IMPROVEMENT
In every area of your company, These are times of changes and improvements to adapt to the new situation..
My message is one of unity, reflection, preparation and action.
We must all be prepared and united for the new changes that are going to emerge..
You, at most PROTAGONIST OF MOBILITY in this new stage, You are the person most responsible for doing your bit for a better world..
We are going to make many AMP pickups because TOGETHER WE ARE GOING TO DO IT!
(Yes we can!)
At JMB we are proud of the work that all transporters do every day
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I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.
Claudia Araujo
Dtra. by Marketing JmbGrupo.com
