For a traveler, the Price is not the most important, but all the services and added values that shape customer perception. Of all these added values, the most important is Vehicle hygiene, is bus o tren, so much nivel visual como olfativo, namely, not worth with dirt you can not see at first glance, but should smell clean, fresh.
If the trip is long and bus o tren huele mold, That will generate a huge user dissatisfaction will not offset the price you pay for travel bus or train if you are traveling uncomfortable. Likewise, is important to install some type of equipment or system that eliminates or neutralizes odors coming from the interior of the bus itself, of body odors travelers, since air conditioning is not sufficient to eliminate odors and regenerate the air.
In a vehicle of passenger seats can not be broken or cracked, ni marks the spots of ink on the backs, as it gives a picture of sloppy and unprofessional company.
On trains is exactly the same, is important and essential cleaning train set, all wagons, and the smell should be pleasant, and of course can not smell food in the food court near the same, or odors can be released from the service area.
The carriers Traveler not only carry people from one place to another, but seek differentiate providing a value to their services, for, eg, the user to choose a bus in front of an airplane.
We will give here three key differentiators and a company of transport must meet, and we have observed that not all meet.
1. Acceso a Internet WIFI. More and more people are in constant communication via mobile devices, and if these people are related to the digital, social networks and the Internet. Many users want to, time last them the trip, are not cut off from their employees, collaborators, in the end, with their work, and need to be with constant Internet access. While it is true that installing WiFi networks has high cost, is a cost that will be rewarded with user satisfaction and that can be the deciding factor in the choice of transport mode.
2. Customer Treatment. It seems obvious, but often forget this aspect as basic, as a kind word, respect the traveler, patience. Employees reflect the philosophy and spirit of the company. In this section could include how to conduct; sometimes (some justified and some not), the bus driver gives volantazos, braking abruptly or leads, and the traveler may feel uncomfortable, hurt or feel you are treated as if it were a burden. These behaviors should be avoided as far as possible, giving, if required, a correct driving classes to employees.
3. The hygiene vehicle interior and the installation status. It is very important, not only that paper or trash on the floor or car seats, but no unpleasant odors, or strong (as in many buses), status Conservation of the bus; that the seats are perfect, has not painted on the backs, no missing items; everything must work perfectly, from the armrest to the audio player seat.