What sets you apart from other transportation companies?

What is the differential value it brings to its customers, that is different and more valuable to your competition?

This is a vital question that every carrier should consider, even before starting the business project, and that is what the business should be based, in the value differential and provides users and target audience.

We often do not stop to think if what we are offering to our customers is for them a differential value. The term Differential Value, must be viewed in two parts. On the one hand, the word value, to reference it is important for customers, them is a real benefit and concrete; Spread the word and that as the word suggests is different from what others offer.

Sector passenger is a very competitive market, multiple different competitors in each means of transport, train either, plane, boat or bus. Each mode of transport has different characteristics, likewise occurs within each half, namely, each Bus company has different attributes and values ​​to other, whereby, for example one andBus ompany, must define what differentiates it from other companies not only bus transport but also other transport. Hence the complexity and importance in defining the differential values ​​of the companies.

Companies should consider what those attributes, both physical and emotional, contributing to the target audience, if cover expectations or needs more effective or efficient competition. What makes your company better than the competition? Does technology, services, produce, facilities, Employees, customer service, etc.? Whatever, must be sufficiently strong and valuable to customers and what they perceive as unique and associate your company.