Importance of the image in the passenger

Every day more people choose to travel in transport alternative to the car, such as aircraft, trained o bus.

Decision-making about traveling with a transport or otherwise does not depend exclusively on prices, but come into play other service characteristics qualitative, as is the comfort during the ride, appearance transport (internal and external), etc..

Regarding the Exterior cleaning buses, is a very important aspect to consider when offering services passenger. The look of the vehicle "enters the eye", is what the user sees, has a decisive influence on the purchase decision process and is a significant added value for users.

They say a picture is worth a thousand words; applied to this case, a vehicle with an appropriate image builds confidence, credibility, neatness, taste for things well done; the customer feel that the company cares, who cares about your comfort, reflecting a professional and expert.

There is a person a clean vehicle, probably think that is just as clean inside, and that will be a positive step in the decision process of purchasing the ticket to move.

However, If a person sees a dirty car, there a high probability that this ride desist conveyance or the company that owns the vehicle.

And not only that, but there can be a multiplier effect and diffuser, whereby, a person who sees a dirty car and does not like not only not hire that company but their disgust or disappointment spread among their relatives, they also want to travel with this company; Recent studies show specifically that each person dissatisfied with a product or service, it shall notify 8 different people, so the loss of potential customers is abysmal, hence the importance of taking good care of the image we project