When your potential customers seeking your services, think of you? Keys to your branding

The branding is the process which constructs and develops company brand, corporate identity and establishing a leadership position in the market from the point of view of image and reputation.

We will then give four keys to build or improve your corporate branding, also applicable to personal branding.

1. There must be a strategic plan and brand image line with corporate objectives and business and what we pass on to our target audience. We need to establish some guidelines to follow throughout the company, whether employees, marketers and communication, commercials, etc.. so as not to "throw" different messages, so as to build a global brand enterprise-wide.

2. The conversation is on the Internet. Every day more people have access to the Internet and spend more time online, whether for business or pleasure. According to a study by "The Cocktail Analysis" on 85% of active Internet users on a social network, the 86% of Facebook users have ever interacted with a brand on Facebook, while 86% Twitter users remember the brand with which they interacted.

The branding a brand is not only what the mark wants to log in with their values ​​and attributes; Internet a few years ago was a monologue where the only publishing content on the net was the professional technical knowledge to do so.

However, now anyone who wants can participate in content creation, with the ease of release of contents( mainly through social networks and blogs), the identity of a brand is created through all the "players" that generate content related to the brand (comments, Photos, videos, recommendations, Reviews, etc.).

In this manner, each time a user shares a brand experience on the web is contributing to the creation of identity. From here we extract and the importance of being actively involved, listening to our market. This can allow a company to position itself as an expert in your market, positioning itself as a leader in its sector, plus it is a powerful tool for market research and better communication tool effectively and efficiently than can be directed to specific segments of our target audience.

3. Being experts and specialize. A great way to improve our branding is to be recognized and position ourselves as leaders or experts in our market and industry; this increases our credibility and enhances our corporate image and professional. For this, can be done from a point of view offline and online. The offline side could refer to event attendance, congresses, active participation in industry events, writing articles in leading industry publications, etc.. The online side refers to the point that we have seen before, participate in forums, Vertical social networks, etc..

4. Mix of Communication. Of course it can not be developed and key points mentioned in this article independently and without a match on the activities carried out, but that all actions undertaken must be integrated into the Marketing Mix business strategy. Otherwise it could cause blunders and inconsistency between what the company does in means and what it does or says in other, creating confusion between the target and may cause the opposite effect.