It was ten in the morning on a beautiful summer Sunday when the phone rang.. When responding, I met a somewhat surprised person: «Hello... Sorry to bother you on a Sunday. Actually, I called thinking that no one was going to answer me. "My intention was to leave a message.".
Although on Sundays we rest, I told him to go ahead: «I have my cell phone always operational. What can I do for you?».
When he started telling me, I noticed some stress and anxiety in his voice. It was the owner of a transportation company and, really, I was desperate:
I can't take it anymore. I'm exhausted, I run everywhere and my phone is smoking.. my day should have 50 hours. I have problems with some deliveries, Brexit, truck maintenance, not to mention one that is broken down at the border, And on top of that there is a lack of drivers... All this leaving aside the fact that I have a family and personal obligations., Of course.
The last straw fell on Friday, when my best client called me and told me: «Mira, no you are offended, "But I don't want my product to travel in your DIRTY TRUCK.". That struck a chord with me..
My top priority has always been to offer the best service to my clients and fulfill my commitments to them.. I never thought they would care if the trucks were more or less dirty.
The truth is that all my daily hassles and lack of time have meant that I have never prioritized the issue of cleaning the fleet.. Of course I want my trucks to be clean., but there are more urgent matters, how to arrive on time and attend to what they ask of me. I can't take trucks off the road to wash them or leave one sitting for too long while they clean it..
The next day I showed up at their facilities and met a simple person, close and very active. His company was modern and had a beautiful image; further, It had several pavilions where they also did logistics.
I observed that there was a continuous traffic of trucks loading and unloading, forklifts everywhere, a brutal traffic department and everything technologically very up to date. However, It caught my attention that the fleet of trucks, despite being relatively new and modern, it was very very dirty. I couldn't believe what I was seeing, there was no coherence between the company that had, your image, its modernity, and that neglected aspect of the fleet.
Imagine that you are a transport businessman who works piecework to reach everything and offer the best service to your clients., and suddenly one of them comes and jumps you: "I don't like being associated with trucks as dirty as yours.".
That couldn't be, so I started immediately. At JMB we believe that all transport companies, no matter what the size of your fleet is, They should know how to keep their vehicles clean and do this easily, fast and sustainable.
So, I started to analyze times, schedules, the complicated cleaning processes that they sometimes carried out... And I saw that all this led to unproductive processes and great losses of time and money to try to maintain a fleet that, to top it off, was deteriorating very quickly.
I told him how he could put an end to that waste by implementing simple washing processes., fast and also respectful of the environment and people.
I knew that this terrain was something completely unknown to him., and he would never have discovered it if it had not been for that call from his main client "that broke the camel's back". But he was an open-minded person who wanted the best for his business., and he immediately got the idea: It was time to make a radical change in the washing process of your trucks.
The 23 December at nine in the morning I received another call from him:
Imanol, you have changed my company's life. Thank you for listening to me that Sunday and for offering me a solution tailored to what I needed.. I have no words. You met me at a time of great stress and many headaches., and you took away one of the most serious problems from me, which was to keep the trucks clean quickly.
Ya ves, one focuses on trying to arrive on time and offering the best service, but it leaves important issues along the way, like this cleaning.
Today we are a more productive company, We no longer waste time washing the trucks and I feel very proud when I see them so clean on the road. Now, besides leaving on time, we have managed to make them go impeccable. Thank you very much and Merry Christmas.
And you, how do you do it?
Are you so busy putting out fires that you barely have time to think about keeping your fleet clean??
¿When you see your fleet on the road, Do you think it has the visual impact you want??
¿Your fleet transmits the essence of your company?
If you are determined to make a radical change in the washing and cleaning of your trucks
A single brush wash Truck is a mobile machine with a vertical brush that is used for lavado, truck cleaning and disinfection. Sometimes it is also called a washing roller or washing column..
In general terms, these types of machines are also used for bus wash, vans, ambulances, cisterns, trains, live animal trucks, etc ... and they are divided into two types:
Theautonomous single brusheshave a built-in water tank, they are mobile and trucks can be washed with them, bus, trains and different types of vehicles in different areas of the company, inside and outside your facilities.
Themonocepillos eelectric are fed by water hose, electric cable and to use this type of washing machines, it is important to always clean trucks in one place, because the hoses and electrical cable limit its movement. They are also suitable for washing inside or outside the warehouse as long as there are two points to hook the water and light hoses so that the installation is air. Thus, the hoses do not go on the ground.
In any case, with both models, autonomous and electric single brushes, truck washing is ensured by its agility, effectiveness, speed and sustainability.
What are the EXCLUSIVE benefits of the JMB single brush wash?
At JMB we transform the washing of your trucks into a agile process, simple, fast and sustainable so that you save time and money cleaning your trucks.
The benefits of the JMB single brush for washing your trucks, buses and trains are infinite, here are some of them:
It is a washing system 100% mobile so you can wash where and when you want
Is 100% adapted to your company and your pocket because your company is unique and requires a unique and VERY CUSTOMIZED washing system
Fast to wash a truck in less than 7 minutes and a bus in 2 minutes
It is respectful with the environment thanks to its ECOLOGIC PRO system and because there is no planet B
It is respectful with people because it incorporates the ERGONOMIC PRO system
It is very light thanks to its ACTIVE PRO traction you can move your monobrush with one finger
Is 100% integrated and adapted to your company, you will not notice its presence
Eliminate fixed structures that take up space
Eliminate queues and you wait to wash your fleet
Easy and economical maintenance thanks to our sistema MAINTENANCE PRO
They are robust like an elephant, thanks to who are built in stainless steel
Types of JMB single brushes
You have the widest range of single brushes for truck washing, buses and trains in www.JmbGrupo.com and here are some of the best-selling models:
LITIO WASH 4X4
He is the last to join the family. his lithium battery, with ultra fast loads it makes it the perfect single brush for washing large fleets. Its 4x4 system makes it the lightest single brush on the market. All the information about LITHIUM WASH is here:
Is he only single brush on the market that is hybrid and in which the operator sits moderately on board. It is the monobrush suitable for small and large truck fleets, buses and trains thanks to its unlimited autonomy. All the information about this single brush model, you have it here:
Monobrushes that battery operated and suitable for different types of fleets. Available with different types of batteries for more autonomy. All the information about the BATT WASH is here:
Is he all-terrain single brush with unlimited autonomysince you only have to add gasoline or diesel.Es very economical and ready for a quick wash. All the information about HYDRA WASH is here:
Single brush with power cord and water hose perfect for companies that always wash their trucks in the same wash area. They are economical, simple and very effective. You have all the information about the ELECTRIX here:
At JMB we understand how complex it is to wash live animal trucks and / or other special trucks. If this is your case, do not worry, because as our washing system is unique and we do everything to measure, we also have washing solutions for this type of truck.
I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.
A few weeks ago, having coffee with a friend (When the bars were open), His daughter calls him to study at a university that is an hour and a half from San Sebastián.
Your daughter tells her: "Dad, Come and look for me. I don't want to go by bus. "
At the end of the conversation, My friend comments that his life has changed a lot since his daughter goes to college, Because with pandemic, You are afraid to take the bus. You are afraid to get the COVID19. "Claudia, I am very busy and a Every two for three I have to do more than three hours driving to take it to university. I am tired and I have no time for anything."
Everything I was listening was generating impotence, feeling of disgust and was on the verge of anger. I realized at the time how little theFine users, Like my friend's daughter, About bus and motor companies. It was my moment, I have more than 30 years working with bus and coach companies. I couldn't miss the opportunity to make things clear to my friend.
I breathed deep and told him in a more than soft tone, educational:
“Mira. Bus and coach companies, customers and non -customers of JMB, They have been the first to have the batteries with the pandemic. You have no idea of mental effort, physical and economical that these companies have made. I am a witness, They have been hours and hours of hard work with a Unique purpose: that each person who enters their vehicles safe and quietly travels. What do you think? What to the owners, managers, drivers, mechanics ... These companies are interested that people get into their vehicles? By God!”
“Mira, I tell you what bus and coach companies do so your daughter travels quiet:
When the buses are standing and are at their facilities: Before leaving, Each of the vehicles is made an exhaustive interior cleaning that is finished off with the use of disinfection with different products such as: biocids, Ozone and other disinfection methods. Interior cleaning is complemented by outdoor cleaning.
When your daughter enters the bus, everything is disinfected, even the air. And buses, In the case of many of them, The air is continually renewed in very short periods of time so that the quality of the air inside the bus is optimal.
All these companies have a disinfection and acting protocol against COVID. And as additional plus, Tell your daughter, that I developed this protocol for my clients based on our applus certified protocol. At the same time many companies have their certified protocol with other certifiers.
These companies have invested a long time forming their entire team: drivers, administrative personal, managers, etc.. And doing all the adaptations that go far beyond what the health authorities demand.
All, todo, Everything ... so that your daughter and the rest of the bus users, travel calmly ".
He told me in a tone ofrelief:“Claudia, I didn't know any of that ". He called his daughter ahead and said: “From now on you come and come back by bus and period! I don't want complaints, I don't want excuses!
Any time now, I felt aUfff of tranquility in the air and I told him:
"In part I understand your daughter, since he does not know this reality.It is possible that nobody has ever explained what I am telling you. It is time to make a radical change:
In that wrong image they have of a bus and motor company, due to ignorance
In that generalized fear of taking a bus, due to ignorance
Behind each bus and coach company there is a story They are unique companies that are characterized by a common denominator:
Passion, hard work and maximum concern for the one who puts the foot inside his vehicles travel with the maximum security and enjoyment of the trip. Those companies transport lives, They bring lives to their relatives, To your dreams, To universities, To schools, etc.. They are vital companies for this country.
To all managers of bus and coach companies this is my message:
“You never underestimate the power of your company and communication. COMMUNICATION, Communicates and communicates who you are, What are you doing and transmits the value of your brand to each person who enters your bus or coach. You don't have to ask anyone permission to make you visible.
Your customers, My friend's daughter, and future customers, They shout to see your website, Your security measures, etc.. regardless of whether you are standing or not by mobility restrictions, To be clear to call you tomorrow. You have done your homework, You have put all the meat on the grill. You just have to know your customers.
It is evident that this crisis will leave a mark that will be difficult to forget travelers and has to do with psychosis created by the infection of COVID19. That is why we can already foresee that we have to anticipate, transmitting maximum security and confidence to our travelers.. People who enter your bus have to know all the actions your company does so that they travel safely.
YOUR CUSTOMER HAS TO KNOW that your company is 500% committed to your comfort and safety.
for that, YOUR CUSTOMER HAS TO KNOW EVERYTHING ABOUT YOUR BUSES:
CLEANING procedures inside your buses.
The DISINFECTION procedures of your buses.
CLEANING procedures outside.
MAINTENANCE procedures for your fleet.
Your company's ENVIRONMENTAL procedures.
Your QUALITY CERTIFICATES and explain to your clients, what they mean.
COMMUNICATION, COMMUNICATION, COMMUNICATION In all aspects:
In the way you make your offers.
In the way you respond to your emails.
In the image of your buses.
In the uniform of your drivers.
In your drivers' greetings to travelers.
In the way you answer the phone.
In the way you solve problems.
2. Prepare your digital marketing plan with a powerful content plan
To fall in love with your client
Social networks, web, email marketing, etc.. You have a huge easy communication range, most of them are free and will help your company reach your customers quickly and effectively. It is in moments of crisis when we leave our comfort zone and we have to look for new opportunities that we know work in our sector and in other sectors.. Without a doubt, the world of digital marketing is here to stay and it is time to adapt to new ways of communicating and connecting with our customers..
PUT YOUR MARKETING PLAN INTO ACTION IMMEDIATELY. Start EDUCATION your client with simple actions, step by step effectively.
3. TRANSFER TO YOUR TEAM, DRIVERS, MECHANICAL, COLLABORATORS, ETC
The actions that you have defined in your marketing plan so that there is global coherence between what you want to do and what is done.
4. GAIN LOYALTY TO YOUR CUSTOMERS.
It is in less easy times that we realize and value the loyalty of our customers.. Just like big companies, You can have your own loyalty system, points card, discount vouchers, your own customer club, …helps you feel part of your family.
5. INNOVA
in little things, actions… Innovation is an art that costs most of the time, very little. You can innovate in the way of booking trips with you, in the way you receive your passengers, in the way you can retain them, in the way you can communicate with your client, in creating a different user experience, listening to the new needs of your clients, modeling other sectors like yours, …
6. MAKE THE DIFFERENCE
Because your company is unique. Work on your unique value proposition (PUV). We are not all the same, Each of us has a proposition or several value propositions that make us unique and different.. The commitment to quality, service guarantee, our commitment, our way of serving. Many times you know the values that make you different, But do not communicate them to your customers.
7. COMMIT TO CONTINUOUS IMPROVEMENT
In every area of your company, These are times of changes and improvements to adapt to the new situation..
I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.
JMBs solidarity with the sector and offers its free cleaning system at the moment
The Oz Plus system, It brings fresh air to a sector rarely by the coronavirus
A JMB initiative for the interior disinfection of vehicles
In times of crisis, the most foreseeing and washed entrepreneurs are noticed. Still suffering many consequences of the last crisis for financial reasons from 2008, We now live a sanitary mutation, social and economic of which it will be, still, more difficult to get up.
Small hails of hope and fresh air, About all fresh air, These are actions like the one JMB Group, company specialized in bus cleaning and hygienization thanks to its Oz Plus machine. A machine that, In these moments of crisis, has made free of companies that need it, To make the interior disinfection of the buses, As told us Claudia Araujo, Company Marketing Director.
A device that generates ozone to perform total cleaning, exhaustive and precise of the interior of bus, minibuses and ambulances mainly, which eliminates oxygen particles that may be invaded by any type of virus or bacteria, and that is noticed in the air, ducts and surfaces of the passage zone of these vehicles. Hoy, more necessary than ever for this crisis that we are living, But that has been in the market from 2012 And that has always been a sign of distinction to provide quality service to travelers.
This system is also serving to continue emerging a solidary dimension in a sector and a society that needs a breath of fresh air more than ever.
Being solidarity professionals and always delivered to customers, They are giving free some devices not only for bus companies, Also to ambulances and vehicles that move patients and dependent people
A dynamic of cleaning and hygiene in bus, Always required by operators, customers and travelers, and that today becomes more necessary than ever. That is linked by the hand of philosophy reflected in the book ‘The Healthy Bus’, of Claudia Araujo, JMBGRUPO Marketing Director, that exposes how this means of transport must be an absolute comfort space for travelers who need a space of total comfort before reaching their destination, to achieve its objective.
Oz plus articulates a mechanism that oxidizes any type of toxic cell or molecule of any harmful substance, virus, fungus or bad odors; To leave a clean atmosphere, breathable and with a free atmosphere of any type of external agent; And all at a five -minute vertigo speed. "This time is enough, although we recommend that they put it into operation 10 a 15 minutes after each service and in each vehicle that is needed. With the great power that it has and with this cadence of use, The objective of creating that unique atmosphere for each traveler will undoubtedly be achieved ”, Araujo commented. It is recommended that there is no one inside the vehicle during the process, Although there is no danger to human health and that the air conditioning is on, so that the ducts also receive the ozone.
The device is very manageable, Light and compact for your transfer, It can be used in any vehicle and as many times a day as you want. You do not need maintenance. This is what differentiates you with other similar devices, but much lower quality and than, With less power, They need more ozone manufacturing hours for total disinfection. With the experience of having worked with specialized partners and that these teams have accustomed to other facilities, Like pavilions, hospitals, Greenhouses, Jmbgroup has specialized these systems to the world of mobility, for an investment less than 1.500 euros and granting companies a total guarantee and durable apparatus.
In addition to explaining in detail its operation, In commercial and distribution actions, JMBGRUPO complements the cleaning and hygienization function with information for users, In the form of adhesive adhesives in the vehicles themselves, schedules quadrants and cleaning days, as well as ozone guarantee and manufacturing certificates for those who could request it; very demanded in these last weeks. Clearly, an initiative of the most valued and that supports that cleaning action for the companies that carry it out. The Basque firm always plans its requests and its peeking for a distribution according to the whole country, both for urban lines, as interurban and companies operating all kinds.
In the market from 2012, They always offered it as a differentiating element for those operators who wanted to provide a quality service, With cleaning, Hygienization and freshness by flag
"The truth is that the requests have now overwhelmed and we have to attend many more orders that will reach everyone in the next few days and weeks", Claudia Araujo said.
The transport sector and its auxiliary companies have always been very involved with society, promoting mobility as a good need and always looking for certain innovations to please and attract new users. And in this crisis it was not going to be less, And that involvement translates into solidarity actions that have no pangonous. First, Several mini oz plus are being given in a selfless manner to bus and motor companies for urgent disinfections.
As has been installed, also for free, An Ozone assistant at the day hospital of the Donostia University Hospital to be used by health personnel for ambulance disinfection, Police cars and public services. “It is our contribution to this crisis that we have had to live and in which transportation, especially clean and disinfected transport, It is also very necessary ", Claudia Araujo added.
SPREAD OZ
A modality that branches from the great invention of the oz plus, is the spred oz, For simultaneous disinfection in several vehicles without any chemical element and avoiding any allergy. And that has been very demanded with this crisis of the Coronavirus, For the total disinfection of large fleets.
Up to five buses can be disinfected at the same time, even being able to develop systems to 10 the 15 vehicles, Always arrested and empty, and with a greater concentration of ozone of up to 100 grams / time; which is also very useful for other unforeseen waste (as vomiting). on demand, You can even, For these two machine modalities, request disinfection certificates by approved chemical laboratories.
A task, that of Jmbgroup, of authentic involvement with the road traveler transport sector. Not only for proposing a system that gives a touch of quality to the services of the operators, that differentiates you with your competition; but promotes an unparalleled cleaning in the means of locomotion of our time. Being now more necessary than ever, It is demonstrated with the irruption eight years ago from the Oz Plus that innovation and avant -garde will always be present in this sector, To overcome this and how many crises are coming.
I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.
"Our monocepillos adapt" to the needs of each company "
Claudia Araujo, JMB Marketing Director
The company has been offering transport professionals novel and environmentally respectful of transport to maintain its fleets of vehicles always ready for three decades.
What balance do you do of exercise 2019? How do you expect to conclude it?This year for us it has been fantastic, Because the whole team has been fully involved and we have been able to help hundreds of transport companies to be more productive in their washing processes and, So, be more attractive on the road.
What are the strengths of your monocepillos offer? What advantages do professionals in relation to other washing systems? The main advantage of JMB monoceptions is that they are made in a very personalized way, the measure of each company. That is why they are the best option for both those with large fleets and for others, smaller, They are looking for a mobile washing system, compact, agile and high performance that, further, suppose the minimum consumption of water and time. In JMB we have more than 30 years changing the way of washing different types of vehicles and we are completely focused on sustainability.
You have recently presented the Lithium Wash Monocepillo
What are its most outstanding characteristics? What reception are transport professionals?
The lithium wash, The monoception that works with lithium batteries, This year has been the absolute protagonist. The truth is that he has had a great reception: There are currently more than 30 Units running in the market. Thanks to him we now have a groundbreaking technology that greatly facilitates the work rate of transport companies, And this means faster washing, more precision in each movement thanks to the exclusive 4x4 system and less water consumption. Además, It is silent, completely ecological (zero emissions, zero acids, zero chemicals) And the best: You do not need maintenance. This is a great daily savings for our clients.
What other products are you currently selling? Apart from the widest range of monocepillos (hybrids, lithium, batteries, diesel, Gasoline, electric ...), We also have complementary products to carry out the disinfection and interior cleaning of trucks, bus, Autocar, ambulances and trains, as well as an outsourcing division for large companies that seek to outsource their vehicles.
What guarantees and financing options are you offering?
For us, Offering a customary product and financing is something essential, So we give our clients the possibility of doing a leasing or renting (With or without maintenance) and with total guarantee, for a period between 1 and 5 years, According to the product.
What is JMB's customer profile? Does the number of medium and large fleets that bet on the monocepillos grow?
Our clients are different, I explain myself: They are entrepreneurs with a lot of vision and an open mind that not only value the product itself, but they look for something else, for example that the washing method is sustainable and also respectful of people. This plus is what JMB brings. Apart from having the widest range of the market in vehicle washing systems and having the latest technology, Behind our monoceptions there is a whole system designed based on customer needs. Thus, as I told you before, The monoception is created uniquely following some very defined processes and adapting to each company. We also offer permanent technical assistance, We train the team to learn to make the machine maximum performance, And we are certified according to ISO standards 14001, Ohsas and ISO 9001.
Nor should we forget the economic and functional issue. Thanks to the fact that all we do is custom, Mobility and freedom of washing is total, so that our customers no longer need to make a vehicle for a long time or reserve an exclusive space for washing, since it is possible to carry it out in a very small space. Nor do they need to make large investments in washing or maintenance, since it is possible to acquire a JMB monocepillo from € 3.9 per day. For all these reasons, Our washing systems are the perfect tool for small companies, medium and large fleets, That is why we have clients who have 1 Oh 2 trucks and others that have more than 2500 vehicles.
More news in 2020
"In 2020 We will launch two new monocephal models that will be as innovative as the lithium wash. One of them will be Hydra Wash, A model that we have presented at Fruit Attraction ", anticipates Claudia Araujo, JMB Marketing Director. In addition the company is committed to digital transformation and industry 4.0. "At the moment, We are testing with several clients different applications whose objective is to facilitate the process of washing their trucks and everything related to it. We are also working on several IoT projects that we will tell you later ”, ARAUJO says.
"We have created washing systems that allow the work to be carried out very quickly and using the minimum amount of energy and resources."
“We have recently set up the largest installation for the laundering of trucks in the world; It has been a very measured project where every detail has been thought strategically ”, Araujo stands out.
I am Claudia Araujo and I have been 20 years helping my clients save time and money cleaning their fleet through high impact strategies and innovative washing systems, mobile and custom.
Ever wondered how it could have more results your company throughout the day?
Probably, because that is what will make your company has more performance, more benefits and make it more profitable. In this short article we will give some ideas for achieving, yes, will require you to open your mind about something very important. If you think you will get better results by doing the same, Was he right? It certainly would be cheating because it is scientifically proven that if even today doing what he has been doing (a, b, c, etc.) have produced results (x, and, of, etc.). What results will if he keeps doing the same? Exact, thereof.
So I ask you to open your mind to some new ideas to make, and so do something different and to produce better results, Do you accept the challenge?
Ideas:
1. Remove paper and something to write
2. Of all the tasks you perform after the day which is type 3 that will produce more results. Another way of looking, is what the 3 more profitable, which give more income or have a more positive impact on your business.
3. Very well, you know the 3 more profitable tasks. In case you did not know, just do what the 97% of companies in the sector were not raised. It has 3 things that will help iNCREMENT THE PRODUCTIVITY OF YOUR COMPANY.
4. Now, type which are 3 making tasks throughout the day which will not produce the greatest benefits and that someone else could make your computer or other company. Here what we are looking for are the tasks you do and produce less result, and therefore could be a waste of time effective to be doing that, and what else could be doing.
5. Now, beside each 3 (if you've written more, even better), write beside the name of the person or company that could make each.
6. Write in your agenda that day and what time you are talking to that person to take care of it.
My sincere congratulations, just acquire strategies to become one of the most productive in its sector. Take a moment now to celebrate.
Congratulations proposed increase business productivity.
Do you have a computer in your company? Logically, because it is a tool that helps you perform tasks that would otherwise take much longer and would be more costly.
Remember when it was not so? Although it may seem hard to remember now there was even a time when computers had no business, no need to go far. In fact most of the business history has developed without computers. This has happened for hundreds of years and getting companies turning a profit despite performing management tasks, accounting, communications, etc.. manually.
And they had no choice because there was no technology to be more efficient and had to settle for losing a lot of time and money on doing things in a hand.
If the technology existed, Would it have made sense to have a computer and save thousands of euros? Clearly, because far from being an expense is an exceptionally profitable investment.
The same occurs in the carriers and cleaning equipment art.
Why throw money when the technology does exist that saves thousands of dollars in cleaning costs? Can you imagine a company that currently does not have at least one computer? It would be absurd, Do you? Although it seems impossible today's companies still throwing away thousands of euros, have to lay off employees, lower service quality, and even close and ruin because took advantage of savings that provides the latest cleaning technology.
We in the JMB group motivates us a lot to help businesses like yours to avoid these problems and be more profitable, a boost productivity, and to give more benefits.
Undoubtedly equipment and cleaning machines are an effective and highly profitable investment that will help your company.
What is the differential value it brings to its customers, that is different and more valuable to your competition?
This is a vital question that every carrier should consider, even before starting the business project, and that is what the business should be based, in the value differential and provides users and target audience.
We often do not stop to think if what we are offering to our customers is for them a differential value. The term Differential Value, must be viewed in two parts. On the one hand, the word value, to reference it is important for customers, them is a real benefit and concrete; Spread the word and that as the word suggests is different from what others offer.
Sector passenger is a very competitive market, multiple different competitors in each means of transport, train either, plane, boat or bus. Each mode of transport has different characteristics, likewise occurs within each half, namely, each Bus company has different attributes and values to other, whereby, for example one andBus ompany, must define what differentiates it from other companies not only bus transport but also other transport. Hence the complexity and importance in defining the differential values of the companies.
Companies should consider what those attributes, both physical and emotional, contributing to the target audience, if cover expectations or needs more effective or efficient competition. What makes your company better than the competition? Does technology, services, produce, facilities, Employees, customer service, etc.? Whatever, must be sufficiently strong and valuable to customers and what they perceive as unique and associate your company.
The branding is the process which constructs and develops company brand, corporate identity and establishing a leadership position in the market from the point of view of image and reputation.
We will then give four keys to build or improve your corporate branding, also applicable to personal branding.
1. There must be a strategic plan and brand image line with corporate objectives and business and what we pass on to our target audience. We need to establish some guidelines to follow throughout the company, whether employees, marketers and communication, commercials, etc.. so as not to "throw" different messages, so as to build a global brand enterprise-wide.
2. The conversation is on the Internet. Every day more people have access to the Internet and spend more time online, whether for business or pleasure. According to a study by "The Cocktail Analysis" on 85% of active Internet users on a social network, the 86% of Facebook users have ever interacted with a brand on Facebook, while 86% Twitter users remember the brand with which they interacted.
The branding a brand is not only what the mark wants to log in with their values and attributes; Internet a few years ago was a monologue where the only publishing content on the net was the professional technical knowledge to do so.
However, now anyone who wants can participate in content creation, with the ease of release of contents( mainly through social networks and blogs), the identity of a brand is created through all the "players" that generate content related to the brand (comments, Photos, videos, recommendations, Reviews, etc.).
In this manner, each time a user shares a brand experience on the web is contributing to the creation of identity. From here we extract and the importance of being actively involved, listening to our market. This can allow a company to position itself as an expert in your market, positioning itself as a leader in its sector, plus it is a powerful tool for market research and better communication tool effectively and efficiently than can be directed to specific segments of our target audience.
3. Being experts and specialize. A great way to improve our branding is to be recognized and position ourselves as leaders or experts in our market and industry; this increases our credibility and enhances our corporate image and professional. For this, can be done from a point of view offline and online. The offline side could refer to event attendance, congresses, active participation in industry events, writing articles in leading industry publications, etc.. The online side refers to the point that we have seen before, participate in forums, Vertical social networks, etc..
4. Mix of Communication. Of course it can not be developed and key points mentioned in this article independently and without a match on the activities carried out, but that all actions undertaken must be integrated into the Marketing Mix business strategy. Otherwise it could cause blunders and inconsistency between what the company does in means and what it does or says in other, creating confusion between the target and may cause the opposite effect.
In the area of haulage the Timing is key, because it determines that products are transported, especially if they are fresh, arrive on time and in perfect condition to your destination.
One of the factors that delayed the departure of loaded trucks heading to your destination, which makes them longer standing, and consequently less productive is the daily process of cleaning and sanitizing which should be subjected to.
The trucks for haulage must be in perfect condition, both outside and inside; not only in their conservation, no hits, care, etc., but must be sanitized inside and outside every day, to prevent contamination of products, proliferation of bacteria harmful to health, etc..
When we talk about cleaning, care, maintenance and hygiene not just mean the tank, or area where the goods will, but equally important is the area of the cabin. Seats should be cleaned, the dashboard, etc., it can also be a source of bacteria and germs that can be transferred to the tank.
For interior cleaning, which as noted is essential do it daily, There are many tools, products and systems to make your truck in perfect condition, no germs or bacteria, performing deep cleaning in your Cambion or cistern.
Regarding the exterior cleaning, might appear to be less important than the inner, but it is equally important, for two reasons:
1- The projected image to customers and prospects. This is a very important, since a truck at first sight is dirty or unkempt, As will be understood that inside, the company that owns the vehicle or the carrier does not care what's in your truck, how to get the goods, which can make customers wary of their services, professional capacity, and this damaged his business view haulage.
2- The conservation status of the products that are transported. A dirty truck is a hotbed of germs; if the truck is dirty inside clearly occurring germs will GreaterThan that bacteria that may cause contamination outside; but if a vehicle has mud, dirt, fat, etc.. outwardly, by direct contact with people can simply transfer or material, may become focus of germs at home and abroad.
1. Remove paper and something to write
And they had no choice because there was no technology to be more efficient and had to settle for losing a lot of time and money on doing things in a hand.
We often do not stop to think if what we are offering to our customers is for them a differential value. The term Differential Value, must be viewed in two parts. On the one hand, the word value, to reference it is important for customers, them is a real benefit and concrete; Spread the word and that as the word suggests is different from what others offer.
The branding a brand is not only what the mark wants to log in with their values and attributes; Internet a few years ago was a monologue where the only publishing content on the net was the professional technical knowledge to do so.
When we talk about cleaning, care, maintenance and hygiene not just mean the tank, or area where the goods will, but equally important is the area of the cabin. Seats should be cleaned, the dashboard, etc., it can also be a source of bacteria and germs that can be transferred to the tank.